In our Social Media Monday posts, we usually harp on the fact that, in order to thrive in the SocMed world, you must cover topics that are interesting to your readership. We hope that we have been able to provide that for you all thus far, but also recognize that there are probably areas on which we don’t focus that would be valuable to our followers. That’s why we are calling on YOU!
As most of you know, policy changes are a frequent and sometimes frustrating part of Research Administration. As Social Media advocates, we dedicate many of our tweets, posts, and blogs to these new policies so that all of you, our followers, can stay up to date. One of the most recent, and more grumbled about, changes was NIH’s implementation of new Conflict of Interest polices, released last August. Since then, Johns Hopkins has released its own revised procedures, but concerns still remain with respect to situations where PI’s interact with external parties.
As 2012 comes to a close, we invite you to take a gander at The Year That Was in Social Media for Research Administration:
Some of you may remember that the September/October issue of the NCURA Magazine published an article entitled Harnessing the Power of Social Media Pt.1, written by two of JHSPH’s very own, Charles Bartunek and Katie Magrogan. The article, the first in a series, described how social media, particularly Facebook, was an advantageous way for research administration offices to disseminate vital information to their faculty and departments.
We hope that everyone enjoyed the Thanksgiving holiday, and that y’all are slowly but surely emerging from your food comas.
Unfortunately, some recurring server issues yesterday prevented us from posting the next installment of our Social Media Monday series. However, we thought we’d take the opportunity to make lemonade and provide a two-fer, namely a SMM/YouTube Tuesday combination. While our Social Media Monday posts provide various hints, tips, and clues to utilizing social media in your office, we also like to recognize ORA/OSP offices that seem to take Social Media to the next level. Consequently, it’s only fair that we recognize NCURA for their superb use of Social Media as part of their outreach to administrators across the world.
There’s a lot going on with Hurricane Sandy about to touch down here in Baltimore, Maryland. So today, from the safety of my home, I’d like to briefly discuss how social media can be a key source of information in times of trouble.
Looks like it’s time for another Social Media Monday.
Recently we have been discussing what you can do to best utilize your media outlets, such as Facebook and twitter. But today I’d like to talk about how you can best utilize your outside resources to broaden your viewer-ship. Yes, you can spend countless hours poking, tweeting, and friend-ing hundreds of people and organizations but how are you going to reach those that have not yet jumped on the social media wagon, themselves?
We get by with a little help from our friends
Once you’ve set up your various social media platforms, it can be daunting trying to figure out how best to publicize your new creations. However, in a recent meeting with JHSPH’s marketing department, we discussed several helpful tips for getting the word out and being noticed, which we’re happy to share with our research administration brethren. Today, we’ll focus on your Twitter feed.