As avid social media users, we often seek out new ways to best utilize our platforms. Two weeks ago, we passed on some advice about how to best use your Twitter account. Today, we will focus on Facebook and ways to make it work best for you.
First, we direct your attention to an article published in the September/October issue of the NCURA Magazine, written by two of our very own here at ORA at JHSPH.
Harnessing the Power of Social Media is Part 1 of a two-part series that dives into the most effective ways Research Administration offices can employ Facebook. The article details the importance of setup, creating user specific content, and how to generate a widespread membership.
“To put it bluntly, Facebook is the largest social network in the world, and not participating is a missed opportunity to reduce headaches both for you and everyone with whom you interact.”
Next, in the spirit of ORA partnership, I’d like to point out two schools that are taking full advantage of their Facebook accounts.
The Office of Research Administration at Duke University monitors and actively uses a Facebook Page. The layout they chose enables them to acquire “Likes” from other universities or organizations that want to follow that activity that they post on their page. The content on this page is also relevant to their office and their target audience. By posting information such as important upcoming deadlines, they are able to alert and remind their followers of things that they find interesting and relevant. Lastly, they also decided to use their full name on the page, “Duke University Office of Research Administration.” By doing this, they made their page easily accessible to individuals looking for ORA guidance in various search engines.
University of Arkansas Research Administrator’s Post (RAP)
The University of Arkansas has also utilized Facebook by creating a page for their sponsored projects office. This Facebook page also involves the “Like” ability, provides relevant content, and is easily found through the Facebook search bar. However, the University of Arkansas has a unique feature on their page that many research administration offices, including our own, may want to add to their own pages. RAP includes an application at the top of their site that provides a link to their Administrators Manual. This link sends a user to the UARK Research Administration page that provides various forms, guidelines and procedures that would be useful to anyone involved in Research Admin. By having this application linked to their Facebook Page, the information is availed to a wider audience and makes it more likely that relevant UA personnel will access accordingly.
Both of these schools are exceptional examples of how to effectively use Facebook to promote your office as well as provide information to your followers!