Social Media Monday

We get by with a little help from our friends

Once you’ve set up your various social media platforms, it can be daunting trying to figure out how best to publicize your new creations.  However, in a recent meeting with JHSPH’s marketing department, we discussed several helpful tips for getting the word out and being noticed, which we’re happy to share with our research administration brethren.  Today, we’ll focus on your Twitter feed.

#1—The Key to Success is the Creation

The most important way to utilize your Twitter account is to MAKE a Twitter account. Simply by putting your office out there gives you visibility. So, if you have already taken the leap into the Twitter world, than you’re already doing something right!

#2—Follow, Follow, and Follow Some More!

By following as many relevant people/groups/organizations/departments as possible, you are creating further visibility. For example, when you elect to follow a specific department you show them that you are interested in what they have to offer, and in turn they have the opportunity to check out your feed as well.  This can create a diverse network audience with minimal work for you, and, if you reference them in a Tweet (e.g. @SheldonORA), you’ll receive additional exposure.

#3—Relevant or Irrelevant, the Decision is Yours

If the information that you post is not applicable to the people you are interested in reaching, they won’t pay attention to your feed. You want to make sure that you are tweeting information that your followers will find useful and helpful. If you are having trouble finding information to tweet, check out some of these sites that we find helpful and informational!

  • Chronicle of Higher Education — for recent news/blogs/fun facts, etc.
  • NIH – for fast facts and information
  • Rock Talk – Sally Rockey is NIH’s Deputy Director for Extramural Research, and writes a blog that provides updated information regarding everything NIH. It is an extremely useful resource of information.
  • Your own school website – Your school’s site may publish relevant information to your department, so it is useful to follow them on Twitter as well as read up on the school site regularly. You may find that a particular staff member received an award, or there may be a new breakthrough in research that you had otherwise overlooked. These are things that will be interesting to your followers and are worth tweeting about!