In today’s Social Media spotlight, we’ll look at some of the more relevant entries from the NonProfit Tech blog, which is a site (and related Twitter account) devoted to social media and marketing in the nonprofit world that provides webinars, articles, links to books, training and ways to connect to other nonprofit organizations. They even discuss how to combine platforms for those of you who still using Myspace as a social media source.
We love this article for the simple reason that it’s important for organizations to consider how much time and effort is required to manage a successful social media presence. While Universities are trying to cut costs these days, a successful SocMed campaign has strong fundraising capabilities and the ability to more than pay for itself. A social media manager is specialized, trained and will not be easily burnt out, unlike those who have social media tacked on to their ‘regular’ duties.
Another article discusses the number of hours per week that should be invested in social media, and which tools are most helpful to the cause. Given that time is at a premium, it is important for institutions to allocate time as efficiently as possible. For example, JHSPH Office of Research Administration will never have a presence on Pinterest, as it’s not something that is worth our time on a weekly basis and there is not enough pertinent information regarding what we do. However, the same cannot be said for Twitter, which makes up a large part of our SocMed platforms; the amount of information pulsed through our feed directly impacts our work.
Outside of the blogging world, there was an interesting tidbit from NHLBI, as the Heart Truth has become a national symbol for women and heart disease awareness. With National Wear Red Day and the red dress pins, heart disease quickly became the front runner of women’s issues, and became a nationally recognized symbol in only a decade. NHLBI has documented how they created the campaign and its aims, recounting the initiative and how women throughout the United States quickly became actively involved. The article referenced is helpful in that it shows how using SocMed to market a simple idea, like wear red, can create a national phenomenon.